Events Calendar

Go-to-Market Strategy Workshop (27.04. + 24.08.)

TIZ Darmstadt, Konferenzraum I (ground floor)

Are you preparing to enter the market or already engaging with your first customers? If you're looking to refine your go-to-market strategy with expert guidance and peer exchange, we warmly invite you to apply for our Go-to-Market Strategy Workshop 2026.

We are offering an intensive and practice-oriented format across two workshop days:

Monday, April 27 and Monday, August 24
(Please make sure you are available for both dates to participate.)

These sessions will focus is on supporting a small group in developing a clear, actionable and tailored go-to-market strategy. The workshop combines strategic input, hands-on exercises, and space for exchange with peers and experts.

Successful Objection Handling in Sales Conversations

TIZ Darmstadt, Konferenzraum I (ground floor)

This workshop is designed for ESA BIC Hessen founders who would like to strengthen their ability to handle objections effectively and professionally in sales conversations. Through a structured combination of theoretical input and practical exercises, participants will develop strategies to address objections with confidence, build constructive customer relationships, and maintain a clear and composed sales process.

Workshop Content (Overview)

• Introduction of participants and expectation management
• Alternating theory and practice on the following topics:
  • Causes of objections
  • Differentiation between genuine objections and pretexts
  • Identifying the customer’s buying motives
  • Responding to common objections
  • Building rapport with the customer
  • Maintaining confidence and composure throughout the sales process
• Feedback from both participants and the instructor after each exercise

Please note: The workshop is only open to ESA BIC Hessen incubatees and alumni.